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First-Of-Its-Kind Snapchat Lens Embraces Heritage & Culture

  • GoVR

Ally Financial has partnered with R/GA to launch a Snapchat AR (augmented reality) experience in collaboration with DC and WarnerMedia called ‘Milestone Archives.’ Unlike other Snapchat filters that place AR content in front of you, this first-of-its-kind Lens immerses you in a 360-degree experience that embraces heritage and culture by highlighting Black and diverse superheroes brought to life by Black creators and other artists of color. 

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